To Our Current Amazon Resellers,

Hello and thank you for taking the time to read this update. As of today, December 1st, 2022, The Bear Factory will no longer be accepting new resellers of our product for Amazon Marketplace. We will also be reducing the number of resellers of our product line on Amazon in an effort to streamline our product service as well as strengthen our long-term relationships with existing accounts.

Over the last two years, Amazon has made efforts to increase the viability and safety of items offered on the Marketplace by implementing a strict safety compliance application process. We have found this authentication process to be very time-consuming for customers submitting applications as well as cumbersome to our staff in assisting in providing the appropriate documents in the format that Amazon requires them. We have also seen misrepresentation of our products that has urged us to have a more active approach to Marketplace. Retail customer satisfaction and service is one of our core missions as a company so ensuring our wholesale partners share these same values is paramount.

If you are receiving this letter then we will not be able to continue to provide your business with products for sale on Amazon Marketplace effective today, December 1st, 2022. We understand you have backstock you may need to work through so we are allowing stores to continue to sell through current inventory levels until February 28th, 2023. Come March 1st, 2023 unapproved Amazon listings will be reported and revoked. Should you sell our product line on multiple e-commerce channels and do not comply with the new Marketplace restrictions, we reserve the right to revoke your wholesale account with us completely and you will no longer be able to submit orders for fulfillment.

We apologize for any inconvenience this may cause with your business model but appreciate your understanding and compliance.

Respectfully,

Jimmy B, COO