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The Conscious Plush Company

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The Bear Factory Difference

Design & Innovation

Since 2001, our innovative design has made us the leading build-your-own plush supplier. We’re always improving our products with new fabrics, concepts, and safety measures to benefit both customers and the planet. The result is an award-winning, globally sought-after plush that’s made to last through years of hugging and adventures. So take your favorite bears and buddies everywhere—they’re built to stay by your side whenever you need them!

Safety Standards

The Bear Factory is a family-owned and operated company dedicated to quality and safety standards. Our products are tested for US Child Protective Standards (ASTM F963) and European Conformity Standards (EN-71) to ensure the safety and durability of our entire product line.

For questions regarding these certifications, please contact us today.

Together We Can Change How Toys Are Made

Since starting in 2001, The Bear Factory has been committed to providing only the highest safety standards in our products, adhering to the strict testing of children’s products in both the United States and the European Union.

We have additionally taken a strict stance against Per-and polyfluoroalkyl substances (PFAS). We feel it is our duty to remove these “forever chemicals” from our operation and have made a commitment to be PFAS-free across our product line by 2026.

About Us

Our story began in 2001, just before the “Build Your Own Plush” trend took off. This fun activity of stuffing your own plush animals quickly became popular and sparked a new segment in the plush toy industry, now embraced by retailers and resorts globally.

Over the years, our Michigan-based company has received multiple awards for its dedication to innovation, quality, and sustainability. Our 2020 launch of “Plush for the Planet,” the first sustainable line made from recycled fabrics keep us at the forefront of eco-friendly plush toys.

Our mission: Create the best product, cultivate lasting memories, and educate the next generation on the importance of animal and environmental conservation.

Since 2001, we have been recognized as an industry leader, by consistently earning awards for our quality, service, and business practices.

Custom Plush Programs

Bring your character to life with our custom plush program! It’s a great way for businesses to turn their mascot or characters into stuffable plush toys, complete with your own branding. Every custom plush meets our quality and safety standards, includes our secure enclosure system, and is crafted with the same attention to detail and innovative design as all our products.

Immersive Experiences

By The Bear Factory

At the Bear Factory we believe creating a memorable stuff-a-plush experience is all about atmosphere.

We offer tailored retail outfitting solutions designed to fit any environment and industry. Whether you’re looking for a small pop-up display, a full-scale in-store experience, or a customized theme to match your brand, we provide flexible options that cater to your specific needs. With our commitment to quality, sustainability, and innovative design, we ensure that your retail space not only stands out but also leaves a lasting, positive impression on your customers.