MAP Policy

MAP Policy - The Bear Factory Minimum Advertised Pricing Policy

Minimum Advertised Price Policy

Effective June 1st, 2023, a Minimum Advertised Price (MAP) on all The Bear Factory products will be in effect. International accounts must reflect pricing as translated into their local currency. The Bear Factory® has spent an extensive amount of time building a brand of strong recognition and high perceived value.

To be an eligible reseller of our product line the MAP Policy must be accepted and signed. Please review the full MAP Policy in its entirety and complete the acceptance form below.

Click Here for MAP Policy
Click Here for MSRP Sheet
The Bear Factory Minimum Advertised Price Policy Updates and Clarification
  • Policy Section 1 Clarification Operators Do Not have to display the MSRP. Advertised price is compliant as long as you are within the 35% provided variance. Example: 16" Stuffed Plush ($24.99 MSRP) may be advertised as low as $16.24 as this is within the 35% variance.
  • Policy Section 1 Update A Un-stuffed Plush MSRP will be assigned to support operator sales models who not sell stuffed plushies. Proposed Un-Stuffed MSRP 16" Un-stuffed Plush: $20.00 8" Un-stuffed Plush: $11.99
  • Policy Section 1 Update The MAP product variance will increase from 10% to 35% providing lower advertised pricing opportunities to better support the range of industries and business models our products are incorporated with.
  • Policy Section 2 Clarification Displayed website pricing is covered by the MAP. The MAP is not applicable to one on one communicated pricing for bulk sale purposes. Example: Promotion of "Group Rates Available Upon Request" to which an operator directly contacts the inquiring party, or vice versa, is accepted and promoted.
  • Policy Section 3 Clarification The Bear Factory items may be bundled with other manufacturer products as long as the total bundled advertised price meets the accepted MAP guidelines. Example: Register for our $150 Sport Summer camp today and receive a Free Plush ($24.99 Value) Example: $150 Sports Summer camp registration includes 1 Week Program, Lunch, and Plush Toy
  • Policy Section 14 Update The Bear Factory will provide an annual review of the MSRP sheet in March of each year. Based on an internal review, should an MSRP increase be recommended, The Bear Factory agrees to provide a 14 day period of customer input and feedback before final decisions are made. Should changes be made based on internal review and customer input, a 60 day grace period will be allowed for resellers to update accordingly.
  • Policy Section 4 Update The MAP is not applicable to Brick and Mortar Retail Stores. Pop up or mobile locations that are not stationed in a single location for more than 15 consecutive days are not classified as a "brick and mortar retail store" and must abide by any strike through or other alteration of the MAP.

Our Every Child Commitment

Two children holding stuffed plush animals with purple text that says "every child commitment"

We believe that every child should have the opportunity to experience the joy of a stuff a plush experience. It is with this in mind that we are presenting the Every Child Commitment. Supporting all families and communities is something we strongly believe in. We also recognize that not all communities have the same financial opportunities as others. This commitment will provide exemptions from the MAP for schools, religious organizations, non profits, and charitable fundraising events.

If your organization operates as one of these entities then you are eligible for an exemption. If your business  operates in an area with financial hardship or you have a unique circumstance then we encourage you to apply for an exemption. Should you have questions regarding our Every Child Commitment and how you may benefit from this, please contact us directly. 

Click Here for the Every Child Exemption Application

MAP Policy Agreement Submission

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